Digital Marketing - How to Promote Your
Business?
There are
different things you can do to market and advertise your business effectively
whether it is a small business or an enterprise. One thing you can do is to
create a website. A website is where you can tell what type of business you run
and the services you offer. Whether you want to create a personal blog or a
corporate one, you can choose from many options. Creating a great website is
something that takes time but once done, you'll never regret it.
digital marketing as a
marketing strategy.
Intro to Digital Marketing
If you
want to learn digital marketing and increase your chances of making money
online through digital marketing techniques then this course is for you!
This is an INTRO level course designed for beginners to
digital marketing.
You will learn about the following topics:
1. How To Set Up A Profitable Social
Media Campaign
2. How To Create A Facebook Business Page
And Grow Customers Through Facebook Live Streams
3. How To Use Instagram To Promote
Products And Drive Traffic
4. How To Build A List Of Email
Subscribers Using LinkedIn With Paid Ads
5. How To Get More Organic Backlinks On
Your Website By Searching Engine Optimization
The history of digital marketing
Digital marketing is the practice of
marketing using electronic media and Internet technologies such as social
networking websites, mobile phones, display advertising, web analytics, and
search engines. It involves the collection of data about consumer behavior and
habits. This approach to marketing communications uses targeted messages
delivered through multiple channels and devices across several time zones.
Why does digital marketing matter?
1. Social media is the new television
There are nearly 2 billion social media users worldwide.
As a result, almost everyone has an opinion on brands, products, services,
events, and celebrities at any given time. This is called “social influence” or
“influenceability,” and it’s the reason why marketing experts now focus on
building relationships with influencers through traditional and digital
channels alike. Influencer marketing harnesses this incredible power of social
media to create long term value for brands and businesses.
2. Digital marketing is
cheaper than TV
Traditional advertising costs approximately $45 per 1,000
impressions on TV. On the other hand, paid search costs only $8.50 per 1,000
impression on Google. And that’s where paid social comes into play – Facebook
Ads cost only $0.20 per thousand impressions. It may take longer to reach your
audience than traditional TV, but it’s much cheaper.
3. Content is king
In today’s world, consumers want relevant, personalized
content from trusted sources. Traditional forms of advertising are becoming less
effective as audiences turn away from traditional media outlets toward the
Internet. As a result, marketers should stop focusing solely on reaching
potential customers through traditional advertising channels and instead invest
their budgets in online marketing strategies.
4. Digital marketing
gives you control of your message
With TV and radio, you can be sure that everything you
say will be broadcast to the entire country, while social media allows you to
target specific groups of people based on location, age, gender, interests, and
even personality traits.
Digital Marketing
Sources
Social Media
Social media is the world’s largest network where users
share, interact, discuss, and create conversations around a variety of topics.
This allows brands to connect directly with their target audience through
various social platforms including Facebook, Instagram, Twitter, Snapchat,
LinkedIn, Reddit, Tumblr, Pinterest, Google+, and others. More importantly, this
provides a direct channel to understand user sentiments and gain user feedback.
Hence, social media tools are great digital marketing resources.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is a type of Internet
marketing that involves adjusting web pages in order to increase their
relevance for specific keywords that are used by searchers. SEO is considered
“organic” search engine marketing, because the changes are made through actions
on behalf of the websites owner to improve the ranking of those websites in
organic search results pages. When optimizing a website, SEO experts look at
all elements of a page, including its content, HTML code, keyword density,
unique titles and meta descriptions, images, and URL structure.
Content Marketing
Content Marketing is a type of marketing that focuses on
creating quality content that attracts the attention of potential clients. When
done well, Content Marketing can be highly effective and leads to higher search
engine presence, improved brand awareness and recognition, and greater traffic
to a company's website. The goal of Content Marketing is often to generate
leads and sales, but it can also help establish a brand identity, boost brand
loyalty, and build long term relationships between a business and its future
customers.
Email List Building
Email marketing is one of the most cost-effective methods
of building relationships with current customers, attracting new ones, and
increasing revenue. It offers companies many benefits, such as a low initial
investment of time and money, increased customer engagement, and the ability to
track ROI from every campaign. Moreover, email marketing is a proven tool that
works over time.
Brand Awareness
Brand awareness refers to a concept developed by
advertising agency Chiat/Day in the 1940s. It refers to the notion that a
consumer must be aware of a particular brand or product before they will
purchase a given item. A brand is a name, design, symbol, sound, color, or any
other characteristic that identifies the source of goods or services being
offered. Consumers typically associate a brand with a range of characteristics,
including price, reliability, size, weight, features, and performance.
Mobile App Creation
A mobile app is a software application designed to run on
smartphones and tablet computers. Apps vary in scope from simple games to
streaming radio stations. Most apps allow users to browse the Internet while
using them, though browsing functionality varies greatly from app to app. However,
an app does not necessarily mean a certain level of popularity. Many popular
apps are available for free download, while some are only available on paid
subscription basis. 8. Pay Per Click Advertising
Email Marketing
Email marketing is another effective tactic to help
generate leads. Most email marketing services allow companies to create custom
HTML emails that contain links to a company website. When recipients click on
the link, the client website is loaded into the recipient's browser window.
This type of email marketing provides a better experience for the user because
the customer doesn't have to download and view heavy graphics. The service
provider will often automatically send follow-up emails at periodic intervals
after the initial message.
Enhanced Offline Marketing
What is offline
marketing?
Offline
marketing is any kind of marketing activity that does not involve an active
relationship between you and the potential buyer. Examples include direct mail,
television advertising, radio spots, flyers, billboards, handouts, and
word-of-mouth recommendations. A good example is a local pizza franchise owner
who hires a public relations firm to create positive stories about their
restaurant. Or perhaps a local mom blogger writes blog posts about her children
and invites other parents to leave comments and share their experiences. This
type of marketing relies solely on the opinions of others.
By contrast, online marketing involves establishing a
mutually beneficial relationship between you and a prospective buyer. As a
result, you can expect the same results from online marketing as those offered
through traditional offline methods. For instance, you can expect to spend less
time and effort without sacrificing quality.
The three pillars of successful online marketing are lead
generation, sales conversion, and repeat purchase. Since these activities take
place outside of your physical location, they require the use of technology.
Using a combination of social media, email marketing software, web analytics,
SEO tools, and landing pages, it is possible for you to generate leads, track
conversions, and identify repeat purchases.
For example, let's say you run a local pizzeria. You want
to grow your customer base by creating a new menu item. To do this, you'll
probably want to contact your friends and family to see what their thoughts are
on the idea. Once you've received some feedback, you may decide whether you'd
like to pursue adding this new item to your menu. The great thing about making
an online survey is that you can easily measure the success of your campaign —
which will help you determine if this is something you should pursue further.
Lead Generation Software
| Lead Management Software | Sales Lead Software | Web Based Leads
Most businessesarted selling online is to leverage the
power of third-party sites. E-commerce giants like Amazon, eBay, Etsy, and
Craigslist are powerful sales and marketing platforms with a built-in prospect
base. Millions of people regularly shop on these sites, and the numbers keep
growing. These mega-sites make it easy to set up shop so customers can browse
your products, and there's no need to build your own website. Also, you’ll find
a built-in search feature so that interested buyers can easily find your online
storefront. Plus, you get to use the site's shopping cart. In short, you avoid
a lot of the expense and hassle of setting up an independent e-commerce
website.
Blogging
Old-fashioned blogging is alive and thriving. If you
provide valuable content on a regular basis, you attract like-minded people
interested in your niche information and products. Your readers are compelled
to keep reading and find out why. These people are primed to buy your products
either via ads or affiliate links in your posts. Why? Because you’ve been
providing useful free (targeted) content and people have come to know and trust
you.
Niche E-commerce
As a startup internet entrepreneur, you're not competing
with e-commerce titans or major retailers like Walmart. You also don't need a
warehouse or a logistics system to sell your wares. What you do need to succeed
is to narrow-focus. In other words, find your niche, and stick to it. That way
you become the go-to expert and appear high in the search engine rankings.
Your Own YouTube Channel
Top YouTubers can make millions each year, and that
includes 5 year-olds. Take PewDiePie who has made more than $15 million filming
himself playing video games. But you don’t need millions of viewers to make
money on YouTube. Some ideas for valuable videos include how-tos such as
recipes, unboxing (where you open a product for viewers), food and travel
reviews, music videos, comedy skits, and so on.
