Digital Marketing - How to Promote Your Business?

Digital Marketing - How to Promote Your Business?

There are different things you can do to market and advertise your business effectively whether it is a small business or an enterprise. One thing you can do is to create a website. A website is where you can tell what type of business you run and the services you offer. Whether you want to create a personal blog or a corporate one, you can choose from many options. Creating a great website is something that takes time but once done, you'll never regret it.

digital marketing as a marketing strategy.

Intro to Digital Marketing

If you want to learn digital marketing and increase your chances of making money online through digital marketing techniques then this course is for you!

This is an INTRO level course designed for beginners to digital marketing.

You will learn about the following topics:

1.      How To Set Up A Profitable Social Media Campaign

2.      How To Create A Facebook Business Page And Grow Customers Through Facebook Live Streams

3.      How To Use Instagram To Promote Products And Drive Traffic

4.      How To Build A List Of Email Subscribers Using LinkedIn With Paid Ads

5.      How To Get More Organic Backlinks On Your Website By Searching Engine Optimization

The history of digital marketing

Digital marketing is the practice of marketing using electronic media and Internet technologies such as social networking websites, mobile phones, display advertising, web analytics, and search engines. It involves the collection of data about consumer behavior and habits. This approach to marketing communications uses targeted messages delivered through multiple channels and devices across several time zones.

Why does digital marketing matter?

1. Social media is the new television

There are nearly 2 billion social media users worldwide. As a result, almost everyone has an opinion on brands, products, services, events, and celebrities at any given time. This is called “social influence” or “influenceability,” and it’s the reason why marketing experts now focus on building relationships with influencers through traditional and digital channels alike. Influencer marketing harnesses this incredible power of social media to create long term value for brands and businesses.

2. Digital marketing is cheaper than TV

Traditional advertising costs approximately $45 per 1,000 impressions on TV. On the other hand, paid search costs only $8.50 per 1,000 impression on Google. And that’s where paid social comes into play – Facebook Ads cost only $0.20 per thousand impressions. It may take longer to reach your audience than traditional TV, but it’s much cheaper.

3. Content is king

In today’s world, consumers want relevant, personalized content from trusted sources. Traditional forms of advertising are becoming less effective as audiences turn away from traditional media outlets toward the Internet. As a result, marketers should stop focusing solely on reaching potential customers through traditional advertising channels and instead invest their budgets in online marketing strategies.

4. Digital marketing gives you control of your message

With TV and radio, you can be sure that everything you say will be broadcast to the entire country, while social media allows you to target specific groups of people based on location, age, gender, interests, and even personality traits.

Digital Marketing Sources

Social Media

Social media is the world’s largest network where users share, interact, discuss, and create conversations around a variety of topics. This allows brands to connect directly with their target audience through various social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, Reddit, Tumblr, Pinterest, Google+, and others. More importantly, this provides a direct channel to understand user sentiments and gain user feedback. Hence, social media tools are great digital marketing resources.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is a type of Internet marketing that involves adjusting web pages in order to increase their relevance for specific keywords that are used by searchers. SEO is considered “organic” search engine marketing, because the changes are made through actions on behalf of the websites owner to improve the ranking of those websites in organic search results pages. When optimizing a website, SEO experts look at all elements of a page, including its content, HTML code, keyword density, unique titles and meta descriptions, images, and URL structure. 

Content Marketing

Content Marketing is a type of marketing that focuses on creating quality content that attracts the attention of potential clients. When done well, Content Marketing can be highly effective and leads to higher search engine presence, improved brand awareness and recognition, and greater traffic to a company's website. The goal of Content Marketing is often to generate leads and sales, but it can also help establish a brand identity, boost brand loyalty, and build long term relationships between a business and its future customers.

Email List Building

Email marketing is one of the most cost-effective methods of building relationships with current customers, attracting new ones, and increasing revenue. It offers companies many benefits, such as a low initial investment of time and money, increased customer engagement, and the ability to track ROI from every campaign. Moreover, email marketing is a proven tool that works over time.

Brand Awareness

Brand awareness refers to a concept developed by advertising agency Chiat/Day in the 1940s. It refers to the notion that a consumer must be aware of a particular brand or product before they will purchase a given item. A brand is a name, design, symbol, sound, color, or any other characteristic that identifies the source of goods or services being offered. Consumers typically associate a brand with a range of characteristics, including price, reliability, size, weight, features, and performance.

Mobile App Creation

A mobile app is a software application designed to run on smartphones and tablet computers. Apps vary in scope from simple games to streaming radio stations. Most apps allow users to browse the Internet while using them, though browsing functionality varies greatly from app to app. However, an app does not necessarily mean a certain level of popularity. Many popular apps are available for free download, while some are only available on paid subscription basis. 8. Pay Per Click Advertising

Email Marketing

Email marketing is another effective tactic to help generate leads. Most email marketing services allow companies to create custom HTML emails that contain links to a company website. When recipients click on the link, the client website is loaded into the recipient's browser window. This type of email marketing provides a better experience for the user because the customer doesn't have to download and view heavy graphics. The service provider will often automatically send follow-up emails at periodic intervals after the initial message.

Enhanced Offline Marketing

What is offline marketing?

Offline marketing is any kind of marketing activity that does not involve an active relationship between you and the potential buyer. Examples include direct mail, television advertising, radio spots, flyers, billboards, handouts, and word-of-mouth recommendations. A good example is a local pizza franchise owner who hires a public relations firm to create positive stories about their restaurant. Or perhaps a local mom blogger writes blog posts about her children and invites other parents to leave comments and share their experiences. This type of marketing relies solely on the opinions of others.

By contrast, online marketing involves establishing a mutually beneficial relationship between you and a prospective buyer. As a result, you can expect the same results from online marketing as those offered through traditional offline methods. For instance, you can expect to spend less time and effort without sacrificing quality. 

The three pillars of successful online marketing are lead generation, sales conversion, and repeat purchase. Since these activities take place outside of your physical location, they require the use of technology. Using a combination of social media, email marketing software, web analytics, SEO tools, and landing pages, it is possible for you to generate leads, track conversions, and identify repeat purchases.

For example, let's say you run a local pizzeria. You want to grow your customer base by creating a new menu item. To do this, you'll probably want to contact your friends and family to see what their thoughts are on the idea. Once you've received some feedback, you may decide whether you'd like to pursue adding this new item to your menu. The great thing about making an online survey is that you can easily measure the success of your campaign — which will help you determine if this is something you should pursue further.

Lead Generation Software | Lead Management Software | Sales Lead Software | Web Based Leads

Most businessesarted selling online is to leverage the power of third-party sites. E-commerce giants like Amazon, eBay, Etsy, and Craigslist are powerful sales and marketing platforms with a built-in prospect base. Millions of people regularly shop on these sites, and the numbers keep growing. These mega-sites make it easy to set up shop so customers can browse your products, and there's no need to build your own website. Also, you’ll find a built-in search feature so that interested buyers can easily find your online storefront. Plus, you get to use the site's shopping cart. In short, you avoid a lot of the expense and hassle of setting up an independent e-commerce website.

Blogging

Old-fashioned blogging is alive and thriving. If you provide valuable content on a regular basis, you attract like-minded people interested in your niche information and products. Your readers are compelled to keep reading and find out why. These people are primed to buy your products either via ads or affiliate links in your posts. Why? Because you’ve been providing useful free (targeted) content and people have come to know and trust you. 

Niche E-commerce

As a startup internet entrepreneur, you're not competing with e-commerce titans or major retailers like Walmart. You also don't need a warehouse or a logistics system to sell your wares. What you do need to succeed is to narrow-focus. In other words, find your niche, and stick to it. That way you become the go-to expert and appear high in the search engine rankings.

Your Own YouTube Channel

Top YouTubers can make millions each year, and that includes 5 year-olds. Take PewDiePie who has made more than $15 million filming himself playing video games. But you don’t need millions of viewers to make money on YouTube. Some ideas for valuable videos include how-tos such as recipes, unboxing (where you open a product for viewers), food and travel reviews, music videos, comedy skits, and so on.