How to increase google adsense revenue : easy step

Adsense earnings increase

The adsense network, which powers adverts on websites like Google, YouTube, Facebook and Twitter, announced that its Adsense earnings have increased 10 percent over last year. According to the company’s CEO, John Long-Bailey, this is due to an increase in the number of advertisers who spent money online. In 2016, there was a rise of nearly $10 billion in digital advertising spending globally. This figure is expected to continue rising and reach around the $200 billion mark by 2020. Therefore, it is likely that these figures will continue to rise annually after 2018. As well as increasing revenue, this surge in investment could mean even cheaper deals for businesses.

Google AdSense

Digital marketing

Digital marketing is becoming increasingly popular across different industries. It offers a variety of ways to market products and services, including social media campaigns, search engine optimization and paid marketing strategies. However, it is not always feasible for small companies to spend tens of thousands of dollars on traditional methods of marketing. Therefore, they tend to turn to internet marketing platforms. Social media sites offer a targeted audience that is willing to pay for content and advertisements, while some search engines like Google and Bing offer free ways to promote a business. Paid advertising allows business owners to target their ideal customer base based on age, gender, location, interests, and behaviour.

Mobile devices

With the rise of mobile technology and devices like smartphones, tablets and laptops, people are relying heavily on them to access the web. More than half of the world uses smartphones today, and in 2015, the global smartphone user population reached 4.9 billion. By 2017, there is expected to be 6.8 billion users worldwide. As such, the use of mobile devices is continuing to rise at a fast rate. Businesses should invest in ensuring they have a responsive website that works across all devices so that customers can access them anywhere.

Content marketing

Content marketing is a type of marketing strategy where the content being produced by a business is the primary focus rather than the product or service. For example, an insurance company would produce articles about how to prepare for a natural disaster, or a law firm may write about legal issues that affect their clients. Content creation takes time, expertise and often substantial financial investments. That makes content marketing a good option for big brands that already have a strong brand identity and reputation.

Pay per click (PPC)

Pay per click is a method of advertising on search engines like Google and Yahoo. These programs allow companies to bid on keywords related to their business. When someone searches for a particular term, a list of results appears. If the company’s site is listed among the top three results, the link will lead directly to their page. Advertisers bid on certain keywords and pay only if a visitor clicks on their link. PPC programs are often the first way new businesses start using search engines.

SEO

Search Engine Optimization, or SEO, is a way to ensure that a website ranks high enough for relevant keyword terms. Search engines like Google prioritize websites that are regularly updated and relevant. Therefore, a business has a better chance of ranking higher if they keep posting fresh content. Another way to improve a company’s SEO is by having a solid backlink profile – this means having many other quality websites linking to theirs. Having a lot of links is a sign to search engines that the site is trustworthy and authoritative.

Social Media Marketing

Social media marketing encompasses various activities, such as branding, campaign management, community building, and measurement and analysis of results. While some social networks charge fees to use their sites, others are completely free. Most social networks offer standard tools that enable marketers to track the performance of their campaigns. There is a wide range of tactics that fall under the umbrella of social media marketing. To create and develop relationships with consumers, businesses use social networking channels. This includes Facebook, Instagram, Snapchat, LinkedIn, Twitter, Pinterest, and Reddit. To capitalize on the popularity of social media, businesses need to make sure they invest in effective social media marketing strategies.